Here is my take on Gary Vaynerchuk’s new inspirational business book (Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too).
The book opens with this: “you’re going to hear the stories of people who were scared, just like you. Who had obligations, just like you. Who were told they were being foolish, or reckless, or irresponsible, or immature. They did it anyway and reaped the rewards. If there’s anything this book should teach you, it’s that the only thing stopping you from achieving lasting career and life happiness is you.” The book is mainly a collection of anecdotal stories of influencers and entrepreneurs (his followers) reaching their destination by creating successful social media campaigns using advice and examples found in Crush It.
The core message of those stories is that to be a successful entrepreneur we have to be serious, willing to do the work and keep doing it day in and day out. You have to learn to brand yourself, go all in 100% around your passion and do what you like/love, not what makes the most money. I am sure you’ll come across such things again and again in most of those stories Gary highlighted in the book; the advice is fairly common and familiar and we can find in many other business and success books.
A few pointers I take away from the book are:
- Don’t care what other people think; that won’t lead us anywhere.
- “When you first start out, there is no time for leisure—if you want to crush it. There is no time for YouTube videos or shooting the shit in the breakroom or an hour-and-a-half lunch.”
- Use all social media platforms and create content daily.
So if you need motivation on how to use a range of social platforms, this book may give you some useful content to work on. Just a few words of caution though: technology often changes, so some of the advice in the book may fade into obseleteness; we have got to stay on top of the latest technology trends.