Use the Third Door!

Book TalkAlex Banayan, the author of The Third Door: The Wild Quest to Uncover How the World’s Most Successful People Launched Their Careers, provides an interesting message about life and success. The message is simple. “Life, business, success… is just like a nightclub, he says. “There are always three ways in.” We can get in through the First Door, the Second Door, or the Third Door. To achieve success, however, Banayan asserts, one needs to pay particular attention to the Third Door.

Banayan says the First Door is the main entrance. This is where “the line curves around the block; where 99 percent of people wait around, hoping to get in.” Next is the Second Door or the VIP entrance. This door is “where the billionaires, celebrities, and people born into it slip through.” And finally, we have the third door that no one tells us about.

The Third Door, according to the author, is the entrance where “we have to jump out of line, run down the alley, bang on the door a hundred times, crack open the window, sneak through the kitchen. For there’s always a way.”photo_2018-07-24_10-02-09

Banayan challenges readers to use it more and to live it day in and day out. In fact, he’s used it himself to achieve some progress in his life. He used it to win prizes on a game show, to seek interviews with some of the world’s big names or the most successful leaders/influencers and industry giants, giants such as Bill Gates, Warren Buffett, Jessica Alba, Maya Angelou, Tony Hsieh, Drew Carey, Larry King, Lady Gaga, Steve Wozniak, Jane Goodall, and Quincy Jones.

Banayan’s Third Door and the journey he undertook to write this book are fascinating, inspiring, and addictive. They describe a path to an ultimate success that many people also dream about. And one thing is clear about their success. It is a product of many years of hard work, commitment, failure, disappointment, depression, and self-doubt along the way.

The Third Door is a great book! I strongly recommend it. I especially urge those at the author’s age, 18 (when he started his journey to write this book) to read it. You may find it useful and applicable. It can change the way you think and act. Who knows, it may change your life!

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